of the innovation economy. in the case of google, specialized search looked like such an innovation. product improvement that differentiate google's offering allows it to monetize its investment. we should be cautious about condemning such conduct for fear of discouraging precisely such innovation. the second sense i in secondt is -- in which is is relevant is in the more colloquial term. the colloquial sense of things changing quickly. when most people think about dynamism, most are thinking about things change fast. that issue. but the first census also extremely -- sense is also extremely important. the risk here lies the decree 88 effect of property in the status quo. every effort manufacturers -- for manufacturers to prevent car makers to move on to cassette because they have advanced after all. or buggy many factors to discourage carriage makers to moving on to cars. because there goes my market and i invested in good faith on the notion that carriages will continue to be made. or for travel websites, to